The Business Brew cover image

Josh Clarkson - Alternative Credit

The Business Brew

CHAPTER

How to Earn Trust From Business People

I realized I hadn't actually got to how you earn that trust, which it's knowing what you're talking about. It can also be something where you were brought in by the capital formation or the marketing function and they had real buy in from day one on it because they see how it's going to support their mission. And then when you really start showing them what you can do, you build that trust. There's this kind of popular perception of the PR person that I have some relationship with the New York Post where I can call them and stories disappear. That's not really something that happens out there in the real world.

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