4min chapter

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Steal girders: Brazil’s fraught coming election

Economist Podcasts

CHAPTER

Rebranding Asian Carp: The Rise of Copi

This chapter delves into the challenges and strategies behind promoting Asian carp, an invasive species, as a viable food source. It outlines innovative marketing efforts by the Illinois Department of Natural Resources to rebrand the fish as 'Copi' in order to shift public perception and encourage consumption.

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