No BS Marketing Podcast features the brains behind marketing's coolest companies. This week we talk with Tara, who runs demand gen at Chili Piper. Tara says she found her first job on Craigslist and learned what she didn't like about sales. She also talks about how social should work closely with organic social.
How can you use organic social to fuel your paid advertising?
Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony.
She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.
Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success.
Follow Tara:
LinkedIn: https://www.linkedin.com/in/taraarobertson/
Follow Daniel on Twitter https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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