4 Key Components For Crafting Absolutely Irresistible Offers
Dan Kennedy's Magnetic Marketing Podcast
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The Double-Edged Sword of Free Offers in Marketing
This chapter examines how the term 'free' can significantly enhance marketing efforts by attracting attention and increasing leads. It discusses both the advantages and potential drawbacks of using 'free' in offers, advocating for a strategic approach to maximize benefits while minimizing skepticism among customers.
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