Why Title the Book Provocatively

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The Learning Leader Show

"No matter your industry, don't build walls: Communicate, Cooperate, Collaborate, Coordinate."

In This Episode, You Will Learn:

• "To thine own self be true" -- Be yourself, focus on working hard and forging your own path
• As a graduate student, Amy cold called the Raiders asking for an unpaid internship
• 14 years later, she was hired as the CEO of the team
• The key was looking for projects to be part of (even if she wasn't initially chosen to do it) and add value to it
• Approaching work with an intense curiosity - Amy learned every role within the Raiders -- Even stuffing envelopes the proper way
• Learn about all parts of the overall business, not just what you do
• Amy was hired to work on contracts, but she ended up doing many different roles
• "Don't ever view something as "Not My Responsibility" - If you see it's a problem, then fix it"
• The day to day life of a CEO of an NFL team
• The Four C's To A Successful Career - Communicate, Cooperate, Collaborate, Coordinate
• "The only people not making mistakes are the ones who aren't trying"
• "You Negotiate Like A Girl" - Why use that title? Amy has operated without regard to gender her entire career
• The original title for her book was "Without Regard"
• Keys to being a great negotiator:
  • You must find out what's important to each party... Some of the issues will be of no importance (let the opposing party have what is important to them if it's not important to you)
  • "The best deals were forged when sitting alongside someone collaborating."
  • No posturing, no lying -- Tell the truth
  • Openly share what's important -- Create transparency

"To thine own self be true"

Continue Learning:

• Read Amy's Book: You Negotiate Like A Girl
• To Follow Amy on Twitter: @AmyTrask
• To Follow Me on Twitter: @RyanHawk12

You may also like these episodes:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 071: Nate Boyer - Green Beret, Texas Football, The NFL

Episode 073: Jay Bilas - World Class ESPN Basketball Broadcaster, Toughness, Fixing The NCAA

Episode 107: Simon Sinek – Leadership: It Starts With Why

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If you enjoyed hearing Amy Trask on the show, please don't hesitate to send me a note on Twitter or email me.

Episode edited by the great J Scott Donnell

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