Navigating Engagement and Misinformation

This chapter explores the creation of a software tool designed to analyze public content engagement on Facebook, particularly through the innovative 'overperforming' metric. It discusses the complexities of Facebook's relationship with content creators, especially during the 2016 election, and reflects on the evolution of analytics tools in response to shifting algorithms and the challenges of misinformation. The chapter also delves into the personal and corporate ramifications of a significant acquisition by Facebook and its implications for journalism integrity.

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