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4min chapter
We Have a New CPG Guy! + 2022 Retrospective
The CPG Guys
Clean Room
One of the best ways to leverage one-party data is not individually, but with other data assets that are available in the industry. Don't allow one-p data to become a fad for you and it's not about who's got the largest number of data records on consumers. The most powerful thing you can do with data is link it to other data.
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