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#24 The art of the email

The Sweaty Startup

CHAPTER

Cold Sales Emails - How to Customize Your Emails

So draft an email, spend a lot of time laying out your thoughts, and then spend just as much time shrinking that email. It goes without saying that proper grammar and punctuation is important, so make sure it's extremely written. If you're going to send a salesmale to the ceo or the owner of a company, google the person first. Try to find a little bit about them. Find out if they're from buffalo, new york, and you might be able to put in there something like "I'm routing for the bill's football team"

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