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Creating Awesome Email in 2023

The Digital Marketing Podcast

CHAPTER

How to Create an Automated Experience for Email Marketing

When you've got complex routines all hidden behind, very often they'll show you a diagram of how your flow looks. Plot's quite cool. You can really start to look at it. It isn't just for email either. I find once you get four or five different moving pieces within a flow like that, it's almost impossible to keep it top of mind in your head how it all works. So definitely mapping it out on something visual like Mirro.

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