Rhode’s beauty blockbuster deal
World Business Report
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The Rise of Rhode: A New Era in Beauty
This chapter explores the significant impact of Hayley Bieber's cosmetics brand, Rhode, on Generation Z and the beauty industry. It highlights innovative marketing strategies, successful product launches, and the brand's ability to engage young consumers through social media platforms. Additionally, the chapter addresses the challenges and adaptations faced by beauty brands in a changing market, emphasizing how Rhode exemplifies modern celebrity-led branding.
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