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19min chapter
The ultimate guide to performance marketing | Timothy Davis (Shopify)
Lenny's Podcast: Product | Growth | Career
Harnessing Growth Engines in Marketing
This chapter focuses on identifying and maximizing growth engines for companies through various marketing channels such as word of mouth, SEO, and paid advertising. It emphasizes the significance of data analysis and adapting marketing strategies to specific platforms, highlighted by a case study of a company leveraging innovative performance marketing. The discussion includes effective testing methods, audience targeting, and the integration of new technologies like VR and AI to create impactful advertising campaigns.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode