Bridging Cultures: From Indigenous Insights to Corporate Culture

Greg Urban, anthropologist at the University of Pennsylvania, used to study indigenous tribes in Brazil. Now he hangs out in break rooms and boardrooms analyzing how people interact — and create and change culture — in organizations. He shares lessons and tips for managers to better understand and motivate their teams. Urban is the coauthor of the book "The Culture Puzzle: Harnessing the Forces that Drive Your Organization's Success."