E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
OPERATORS
The Importance of Attribution in the Digital World
If you're under $10 million, the only thing you're going to talk about is Roast and contribution margin. That's where like a thing like Northview really comes in handy. It's digital attribution. And then once you get above 100 or 200 or 300 or 500 and really when you get into the billions, it's all about mixed media modeling. So if you hate talking about attribution, you could just tune out for the next five minutes of the episode.
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