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#51 Wild Company: The Untold Story of Banana Republic
Founders
The Problem With Founders 46
Short-armed Spanish paratrooper shirts, $6.50. By the end of the day, we had sold barely enough to pay the $30 booth fee. Over the next few days, we washed, ironed and folded every one of them. We need to double the price, she said. The shirts are too cheap. People can't appreciate the value.
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