Navigating AI in PR and Content Creation

Welcome to a special emergency episode of the EUVC podcast, where Andreas Munk Holm sits down with Cathy White founder of CEW Communications and her star colleague and former tech.eu managing editor Dan Taylor —two of the most plugged-in voices in European tech media —to dissect the shocking news of TechCrunch Europe’s closure and what’s ahead.

In this raw and real conversation, they unpack:

• Why TechCrunch’s downfall signals something bigger in media
• What the rise of AI means for journalists, PR pros, and founders alike
• And how Europe’s startup ecosystem can—and must—take charge of its narrative

From the role of creators and newsletters to the shift from SEO to “LEO,” this one’s for anyone building in, writing about, or pitching European tech.

Here’s what’s covered:

• 00:10 The Impact of TechCrunch's Closure on European Media
• 06:33 The Future of Media in Europe
• 10:30 The Rise of Entrepreneurial Journalism
• 15:46 Navigating the New Media Landscape for Startups
• 18:06 The Shift from SEO to LEO in Media Strategy
• 23:13 Making Complex Ideas Accessible
• 27:18 The Role of PR in the Age of AI
• 29:31 The Importance of Human Touch in AI
• 33:12 AI's Impact on Content Creation and Journalism
• 39:37 The Future of Journalism and New Publications