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VC | E503 | The Fall of TechCrunch Europe & The Future of European Tech Media

EUVC

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Navigating AI in PR and Content Creation

This chapter explores the interplay between AI technologies and traditional PR practices, emphasizing the need for new communication strategies. It highlights how AI tools can enhance storytelling while stressing the importance of human creativity in refining AI-generated content. Additionally, the chapter discusses the evolving role of journalism and the impact of AI on content creation within the tech media landscape.

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