
Bob Arnold, Google Media Lab’s Innovation Lead
Learnings from Leaders: the P&G Alumni Podcast
Balancing Innovation and Rigor in Marketing
This chapter explores the intersection of creativity and analytical thinking in modern marketing, emphasizing the need for systematic approaches over reliance on viral trends. Through personal anecdotes from a transition into the tech sector, the speaker highlights the challenges of imposter syndrome and the importance of understanding consumer behavior and technology. The discussion illustrates how collaboration and data-driven methodologies can foster impactful marketing strategies in a rapidly evolving digital landscape.
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