#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Psychology of Age and Consumer Behavior
This chapter explores the 'Nine Enders' effect, revealing how individuals ending their age in nine are prone to major lifestyle shifts, supported by various studies. It further examines environmental influences on consumer choices in supermarkets, showcasing experiments on music and product placement that sway purchasing behavior. Additionally, the chapter discusses cognitive biases like the Dunning-Kruger effect and how they affect marketing strategies and consumer perceptions.
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