Building Noise: A Rs. 1000+ Cr, Bootstrapped, Profitable Smart Wearable Brand ft. Amit Khatri, Co-Founder
The Indian Dream
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What's the Journey of Selling Mobile Accessories?
Rikt: "We started late, two thousand 14. We were the supplitant partners for international brands like am jspenny, marxin, spences, ara sonin doing that stint" He says there was little to note differentiation when it came to accessories such as mobile covers and eurphones. Rikt then moved into an indulgence category where people associate more with i as b. The company now has its own smart watch brand called Fitbit.
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