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Mitigating the Ethical and Legal Risks of Synthetic Media and Generative AI

The Tech Policy Press Podcast

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Is Artificial Audio Really a Threat to Your Business?

The way that I talk about deep fakes and synthetics in business with with business risk is I talk about it reputational harm, which is sort of the way for example market manipulation. And then the third would be social engineering fraud, right. The idea that you get on a zoom call and you think it's with the tech support guy but it's not because he's been deep faked. So I do think it's a major issue for business and one that's probably only going to get worse"

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