Holiday Success Starts Now
Ecommerce Playbook: Numbers, Struggles & Growth
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Forecasting and Execution of Ad Campaigns on Facebook
This chapter discusses the connection between forecasting and executing ad campaigns on Facebook, emphasizing the need for proper planning and budgeting. The speakers highlight the importance of integrating data-driven decision making and creative strategy in marketing campaigns, and stress the significance of maintaining a consistent flow of ads while iterating and testing ideas.
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