How To Double Traffic with Content Audits w/ Kelsey Jones
Content and Conversation: Organic Growth Insights from Siege Media
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How to Phase Out Redirects for Your Website
The actual implementation process, so when you're deciding to redirect posts and delete them but redirecting the URLs, usually there's not a huge drop in traffic. Sometimes you might see drops in other metrics like time on site or conversion rate, right? Once you do the edits and the changes, then you need to look at if that actually made an impact. It also depends on the process for approval and changes. So I worked with one client where the owner wanted to approve all the redirects. He was super almost like micro-finity in that process. But again, that took a little bit more time because we had to bother him with follow-ups to get it approved.
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