There's this broader thing at work, i think, in terms of creating this material basis for the sort of antrnideology rooted in the kind of antrpnrealization of the self around. The idea of he the gig economy, overstated though it might be, you do have people who are o thinking of themselves as sort of ibusiness on their own. There are a lot of ways in which the political economy has shifted so that there is an element of ye al different kinds of people conceiving of themselves as encepiners and their main connection, materially to society is through their encepinerial endeavors.