9. All You Need Is Nudge
The Freakonomics Radio Book Club
00:00
The Home Mortgage Market Is Highly Decentralized and Competitive
The home mortgage market, as you write nudge, is highly decentralized and competitive. You'd think that there'd be incentive to make mortgage information transparent and user friendly. But anyone who's ever gotten a mortgage knows, the process is not transparent and user friend so this is a case where there's tons of sludge.
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