Is Organic Co Traffic a Good Idea?

For bumblebee, is that an organic traffic business, or are you still doing ads? Like, what's kind of the marketing mix there? Iine t t commerce. Organic co traffic is probably 25 % the business, repeat business with everything else. You know, a direct traffic. We do a lot of b to b sales also. That's probably like another third. And then the remaining third is paid traffic, actually.