Ep 27: Phil Fraser - The 18 Year Journey to Exit [To a Public Company]
Buy and Build
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The Early Days of SEO
I wanted to step back just a little bit because you touched on something earlier about building it SEO. But I feel like, you know, the advertising space, there wasn't PPC and these kinds of ways to advertise online. So what were the growth levers that you were pulling in those very early days?
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