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Hannah Cloke and predicting floods

The Life Scientific

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How to Communicate Flood Risks

How do you communicate your forecasts? It's about balancing risks. You've got to balance those risks in your head and get people to understand, if them and their families are at risk,. maybe it's worth leaving your house for the fourth time. If you can focus on something that is precious to you, that is in your home, i think that conveys the risk a lot better than something abstract like a big blue splodge on a map. So talking about flood risk in terms what would happen on a personal level is a really important way of communicating.

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