How to Build a Marketing Funnel the Right Way

The customer journey is the process that someone goes through from having no idea who you are all the way through to becoming a lifelong loyal customer. Every different business is going to have a different sales funnel and what that looks like, but everybody whether you know it or not, everyone has a sales funnel. It's freezing right now, but like regardless, everybody's got one, so it makes sense to know what it is and then to engineer it for your company.