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$50k Consulting in a Nutshell [This is 🔥 for anyone who understands strategy] | Ep 240
The Game w/ Alex Hormozi
The Way to Grow a Business Is to Get More Customers or to Make Them Worth More
The way to grow a business is you can either get more customers or make the customers worth more, all right? So I'm going to just use a simple example. If someone's selling 10 people a month, and the lifetime value is $2,000, and they're currently making $10,000 a month, that means if they change nothing, they're going to continually grow until 20, and then stop. The cost of acquiring a small business owner in most markets will be between $500 and $1,500. For every dollar we spend in marketing, we get $33 back over the lifetime of the customer.
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