Episode 133: Casey Saran on the intersection between paid and earned media
Marketecture: Get Smart. Fast.
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Navigating Video Advertising in a Competitive Landscape
This chapter explores the challenges and opportunities for video advertisers on Meta and highlights the need for brands to diversify their ad spending. It discusses the importance of creative content for performance optimization, especially in connected TV, while questioning Meta's strategy in living room advertising. Additionally, the chapter examines the competition from TikTok and YouTube, Microsoft’s financial growth amid layoffs, and the struggles faced by audio streaming platforms in attracting high-value customers.
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