Optimize Collection Pages or Product Pages?

A lot of, a lot of brans we work with m on the outed side and on the cooling performance marketing side are driving traffic to a paid landing page. They're not really considering that flow after if the consumers, like alcates, it's given me just enough to be interested, and now i'm goin to go to the web site. So optimizing that is, it's really not easy. And i think products like yours that have had a, you know, you've got a footing in the market, you have some tremendous success. You can inject those little story pieces into your home page as high inogh in the funnel as possible. Now, ithink