Crafting Effective Developer Relations Strategies

This week, Coté and Matt Ray finally nail the secrets of enterprise devrel. You won’t want to miss this one! Also: Coté gives up on streaming PowerPoint and IT survey show that it’s time to ask for a raise.

Mood board:

• Free glowsticks for leadgenning yourself.
• Our tragic doppleganger.
• DevRel secrets.
• If you open a terminal you win streaming.
• Memes are serverless.
• You gotta spend money to lose money.
• All about the pincher.

Rundown

• Cloud Native Integration Platform TriggerMesh Receives Strategic Funding from Cisco Investments, Existing Investors.
  • Cisco leads $5M round for multicloud application integration startup TriggerMesh.
  • Checking in on Matt’s devrel notes.
• Twitter is shutting down Fleets on August 3, citing low usage.
• Labor shortages in IT, but growing IT budgets.
  
• Microsoft is giving employees a $1,500 pandemic bonus
• Biden is preparing an executive order targeting noncompete clauses for workers.

Relevant to your interests

• Oi! Our British Airways data breach compo sueball is still going, shouts rival law firm
• Stamps.com Agrees to Thoma Bravo Buyout in $6.6 Billion Deal
• CentOS Stream: 'I was slow on the uptake, but I get what they are doing now,' says Rocky Linux founder
• Experts analyzed Andy Jassy's first memo to Amazon employees as CEO
• Microsoft Agrees to Acquire Cybersecurity Company RiskIQ for >$500 million
• Microsoft to acquire cybersecurity startup RiskIQ; reports peg deal at more than $500M
• @vladtenev (CEO of @RobinHoodApp) is now following @profgalloway
• The Future IBM We Will Probably Never See
• Q3 IPO cycle starts strong with Couchbase pricing and Kaltura relisting
• Report: Broadcom in talks to buy SAS for as much as $20B
• Broadcom No Longer in Talks to Buy SAS Institute, Sources Say
• Probably Wrong Flowchart, this time on AWS database services!
• Concern trolls and power grabs: Inside Big Tech’s angry, geeky, often petty war for your privacy
• Person advises Principal AWS engineer not to build AWS on AWS, because a16z’s cloud repatriation piece said it’s too expensive at scale.
• The Windows 365 Cloud PC
• SonicWall warns of ‘imminent ransomware campaign’ targeting its EOL equipment
• Analyzing the Legal Implications of GitHub Copilot
• Kelsey Hightower changing Roles

Nonsense

• Spike in “Chain Gang” Destructive Attacks on ATMs
• Tesla finally releases Full Self-Driving Beta v9
• Netflix to offer Video Games

Sponsors

• strongDM — Manage and audit remote access to infrastructure. Start your free 14-day trial today at strongdm.com/SDT
• CBT Nuggets — Training available for IT Pros anytime, anywhere. Start your 7-day Free Trial today at cbtnuggets.com/sdt

Conferences

• RabbitMQ Summit, July 13-14
• Carolina VMUG, July 22 - Coté gives DevOps metrics talk.
• THAT Conference, July 26-29
• SpringOne, Sep 1-2

SDT news & hype

• Join us in Slack.
• Send your postal address to stickers@softwaredefinedtalk.com and we will send you free laptop stickers!
• Follow us on Twitch, Twitter, Instagram and LinkedIn.
• Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.
• Use the code SDT to get $20 off Coté’s book, Digital WTF, so $5 total.
• Become a sponsor of Software Defined Talk!

Recommendations

• Matt: McGruff's SMART KIDS Album
• Coté: Cumin Beef, from FuLu Mandarijn.

Sponsored By:

• strongDM: Manage and audit remote access to infrastructure. Start your free 14-day trial today at: strongdm.com/SDT.
• CBT Nuggets: Training available for IT Pros anytime, anywhere. Start learning today at cbtnuggets.com/sdt.