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Dark academia's deadly allure and the timeless appeal of prep style

It's Been a Minute

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Preppy Becomes Something Different When Ralph Lauren Gets Involved

The word Preppy has been around for a really long time, but it was always used by people who actually attended to prep school. Ralph Lauren at college drop out from the Bronx was like mimicking and imagining this Ivy original collegiate style. In every mid-sized city and town, there was an Ivy store. It was just a bankable look that really spread out.

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