Brand Awareness Is a Subse of Creed Demand

I own a small b to b cons firm looking to build marketing strategy how to shape a cons product to market. Can charles, can us tell me what a cons s im not sure what that means? Andi lott of companies thats derived the mission based on what they think people want, and then use that. When you're craing demand, you are creating net new buyers for your category. So as i just illustrate id ot at a super high level, and i'll do it more technically on a future life than rand awareness os just one step of many steps that need to happen in order to effectively create demand.