Mailbag: How to Read an Earnings Report, TikTok's ATT Challenges, The Net Impact of Social Media, Lessons of a Young Tech Employee
Sharp Tech with Ben Thompson
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The Challenges for TikTok
The advertising business is still in its infancy, at least as far as videos are concerned. It's easier to put a picture on Instagram and a link to buy a product than it is to come up with a compelling seven second video or something. Everybody gets harder to make, especially for these companies where a lot of their advertising is sort of the long tail. But I anticipate them being better at that than TikTok just because they have more resources.
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