Evolution of Book Publishing Models and Marketing Strategies

The chapter delves into the changes in book publishing, moving towards print on demand over traditional print runs due to various factors such as remote work, pandemic impacts on bookshops, and online platforms. It explores the shift in marketing strategies from physical to digital means, emphasizing the importance of direct relationships with readers, use of influencers, and digital platforms in reaching audiences. Additionally, it discusses the adoption of direct-to-consumer models by European publishers, allowing for increased flexibility and promotional opportunities in sales strategies, especially during the pandemic.