12min chapter

99% Invisible cover image

Devolutionary Redesign

99% Invisible

CHAPTER

The Legalities of Using a Golfer's Name without Permission

The speaker discusses the legality of using someone's name or likeness for commercial purposes without their permission, specifically focusing on the case of using Chi Chi Rodriguez as the golfer mascot for Divo. They share their objection to using a golfer's name without permission and discuss the process of seeking permission and the corporate expectations for a product.

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