Mark Patrick Off: Athletes are making a lot more money. He says they're out in the world of billionaires now and have more control over what they do. The marketing deals, ironically, to some extent have gone down because there's so many more effective ways for them to reach an audience than paid ones.
Mark Patricof, Founder and CEO of Patricof Co., discusses working with athletes and entrepreneurs to invest in private equity.Hosts: Carol Massar and Matt Miller. Producer: Paul Brennan.
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