
Listener Favorites: Brant Pinvidic: Say Less to get More from Any Pitch or Presentation
The Unmistakable Creative Podcast
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The Three Minute Bullet
The three-minute rule is a framework for how to present information. In it, you talk about misconceptions and the rationalization story. The idea that if you give someone 20 minutes of your time, you need to wow them with dazzling statistics or graphics in order to get noticed. But people don't want flair; they're interested in facts and information.
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