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061: Empathy as a Design Superpower with Jason Ogle
User Defenders – UX Design & Personal Growth
The Importance of Empathy in Product Design
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We must tap into our empathy superpower to build effective products. Nobody really has done it better than IDEO. And a couple of stories that I just love talking about from IDO, one of them is the nursing tablet. They created a tablet that could be operated with one hand so that the nurse could have a free hand to comfort the mother. Another example with IDO is the kids toothbrush. That was a design decision based on empathy, right?
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