The New Music Business with Ari Herstand cover image

How Partisan Records Markets Artists

The New Music Business with Ari Herstand

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Inside Partisan Records

This chapter delves into the marketing strategies of Partisan Records, showcasing how the label successfully promotes its diverse artists through both traditional and modern methods. It highlights the journey of the label since its founding in 2007, featuring successful acts like Cigarettes After Sex and the dynamics of independent label operations in the music industry.

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