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18min chapter
The Business Runs Itself with Brad Larsen
Peter Lohmann's Podcast
Hiring Agents and Establishing Agreements
This chapter discusses the qualities and experience level to look for when hiring an agent, as well as the importance of establishing agreements. It highlights the value of mid-grade experience, shares an example of hiring Air Force recruiters, and emphasizes the need for non-disclosure agreements. The chapter also explores the challenges of monitoring sales when working with external agents and suggests creating an in-house sales brokerage.
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