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5min chapter
Inside Humanity's Infinite Improbability Drive - Matt Ridley
The Joe Walker Podcast
The Importance of Uncertainty in Innovation
I think we underestimate the degree to which innovators, when they set out to do something, are extremely uncertain about whether they will succeed. Uncertainty is almost too weak a way of talking about it. There are clearly examples of and Theranos is a very interesting example because you can't fault Elizabeth Holmes for saying,. why on earth should we put up with this stodgy oligopoly of companies that do blood testing? I rather wish I'd used that word uncertainty more.
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