Traditional publishing is very good about unifying it and creating one event out of all three products. When you go to the Amazon page on a Tuesday, your book publishes with Simon and Schuster, you will see all three versions there. It's like weirdly important, not that hard to get right if you're doing it on your own, but something to pay attention to. If we don't do a good job, then our Imperator is worthless. But if you do have a very worthwhile curated platform that really delivers...then you're getting into kind of home run territory as far as I'm concerned.

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