#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Gate Content
The approach that we've taken in the past with gating content is we will yeah I think part of it is also how as a marketing organization you're evaluated what your metrics are and if you're judged on leads then you're going to lean to gating everything because that counts as a lead. If you can free yourself from that and be focused more on the outcome of a sale or an opportunity and I think that frees you up from not having to gate as much so we took an approach of a mixtureso whether it was a webinar or a video playback or a white paper or an e-book we would mix it up. Depending on the value of that asset to the buyer
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