Can the Tour de France Femmes deliver?
Business Daily
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Empowering Female Cyclists Through Exwift and Tour de France Femmes Partnership
Exploring the collaboration between Exwift and the Tour de France femmes, focusing on bringing more women cyclists into the platform and intensifying the representation of female athletes. Insights on the growth of women's cycling, with a comparison of viewership numbers to men's events and reflections from a former French cycling champion on the evolution of the sport post-retirement.
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