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Dennis Yu — How To Build A Recognizable Brand Using $1 Ads

Hustle & Flowchart: Mastering Business & Enjoying the Journey

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The Importance of Rational Ignorance

When you buy stuff on Amazon, are you there reading all the reviews? You could spend a whole day doing all the research. In economics, that's something called rational ignorance. And me is like a finance math kind of guy. That doesn't make sense because I want to do whatever is like the most logical thing. But when they're in relationships, so when you want to marry your middle school sweetheart, it's not like you're calculating how many points this one girl's worth and then it's other point. They'll just like do business, get married, be best friends with people that they just happen to meet.

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