5min chapter

Marketing School - Digital Marketing and Online Marketing Tips cover image

In-House Creators Get Paid $200k To Make TikToks

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

The Economics of Influencer Marketing: A Deep Dive into ROI

This chapter examines the increasing salaries of in-house creators and their role on platforms like TikTok. It also analyzes the ROI of various influencer categories, addressing the advantages of micro influencers over larger ones in terms of campaign dynamics.

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