Victor Yaco is the first PhD super guest to grace the show. His superhero name couldn't be more appropriate, and I won't spoil it for you. He's an active speaker who's been invited to speak at notable UX conferences such as IXPA and IA Summit. The author has just completed his upcoming Manning Publications release called Design for the Mind - seven psychological principles of persuasive design.
Victor Yocco teaches us that standing out in our work involves identifying human needs, and always being willing to address them. He enlightens us that failure leads to greater things, but our motivation should be not to fail. He shows us how practicing perseverance is a great habit to get into because it always pays […]