How to Create Content That Helps You Lead to More Sales

Lindsay: What are some key elements that B2B marketers should be paying attention to when they're writing this text or creating these videos or creating audio podcast or type content? Marcus Sheridan: It's about going deeper on the things that you know people want. If you start answering these questions in your content, that's what can help you lead to more sales. And it comes from a very helpful place. It doesn't come from a buy our new product,. People think sales and scary because everybody thinks they're just broadcasting and they've got a big online billboard and it's buy my stuff. In reality, it's just about being honest and transparent.