2min chapter

Think Like An Economist cover image

S E21: Market Power - Why businesses charge more

Think Like An Economist

CHAPTER

How Much Market Power Do I Have?

There are two factors that go into how much market power i have, how many rivals i have and how unique my product is. Smart business owners tend to understand this point really well. An example could be that you use really state of the art equipment or techniques, which mean that your repairs are just better than your rivals. You could then charge more without worrying about losing customers to your rivals,. whod do a subpa job?

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